Before You Start
Ask five people and you may get five different answers about how to approach building your law firm website. You could hire someone to do everything—including writing your site’s content—or you could roll up your sleeves and do everything on your own. For me, it typically depends on a few key things:
- How do you value your time?
- Are you comfortable with tech-related things?
- Do you view it as potentially fun and challenging?
Valuing Your Time
Start to finish, a simple three to five page website should take you no more than five hours of your time to complete. For some it may be a lot less, for others a tad more. But my guess, on average, is five hours should do it.
If you are a new lawyer with a lot of time on your hands and not a lot of business, it may make sense to use some of your available work time to develop your own website. After all, spending a couple of hours installing a website does not generally reduce the time you could have billed a client. If, however, you are already busy with billable work and just want a simple website so that you have a presence on the web, it’s probably not a great idea to shift billable hours over to mucking around with WordPress files and themes. Hire out.
That said, if you are excited about building your own website, thinking it will be challenging and something to distract you from the regular grunt work of an attorney, by all means dig in and see what you can do. But if you are giving up valuable billable hours to create a website and it’s not being done out of some sense of fun or adventure, hire someone else to do it for you.
Honestly, building your own simple website with WordPress is easy. But it assumes that you are comfortable with computers, that you believe good software should be (and is) intuitive, and that you are patient and resourceful when you run into tech-related problems. If you are already lost with terms like “hosting” or “domain” or “URL,” then you should think carefully about jumping into building your website. There is a small learning curve. Unsure? Then keep moving forward.